Bucks & Montco Happening’s Holiday Campaign for The Shops at Valley Square

Client: The Shops at Valley Square, an upscale open–air shopping center 
Agency
: Mediastruction
Outlets: Bucks Happening – serving Bucks County, PA – and Montco Happening- serving Montgomery County, PA
Goal:  The goal was to drive foot-traffic to The Shops at Valley Square’s 2014 Santa Arrival & Tree Lighting event as well as drive online-traffic to their Facebook-based holiday contest.
How we achieved this: We created an integrated advertising campaign featuring email newsletters, social media promotion, and featured guide placement across both localized properties. The Shops at Valley Square are located in Warrington, Pennsylania, which is part of Bucks County and just minutes outside of Montgomery County. With Happenings Media’s strong audience of active, affluent local females between the ages of 25 and 54, the campaign was able to reach and engage decision makers in active local families.

Santa’s Arrival & Tree Lighting Event

Email Blasts:

The Shops at Valley Square utilized placement within e-mail newsletters from both Bucks Happening & Montco Happening in order to promote their holiday kick-off event, Santa’s arrival and their official Tree Lighting.  These e-newsletters, which were sent in a highly controlled environment in order to maximize engagement, achieved thousands of targeted impressions and hundreds of click-throughs.

Outlet: Bucks Happening
Date: 
November 12, 2014
Sent: 99,786
Opened: 26,683
Clicks on Valley Square link: 119

Valley Square Eblast 1 Bucks

Outlet: Montco Happening
Date: 
November 12, 2014
Sent: 
49,672
Opened
11,391
Clicks on Valley Square link
92

Valley Square EMail 1 Montco

Holiday Guide Placement
(CLICK THROUGH TO VIEW COMPLETE ARTICLE OR VIEW SNAPSHOT BELOW):

During the festive holiday season in Bucks County, Pennsylvania, Bucks Happening’s Holiday Guide is the go-to resource for locals. The Shops at Valley Square received a feature placement promoting Santa’s Arrival & their Tree Lighting in the 2014 Bucks County Holiday Guide, a highly viewed and socially shared article. The sponsorship included prominently placed copy and links.

This 2014 Bucks County Holiday Guide achieved:

– 16,000+ article reads
– 3,500+ reader-generated social media & email shares
– 100,000+ interactions via Bucks Happening’s Facebook fan page
Valley Square Guide Bucks

Valley Square Guide Social Bucks

holiday guide

Screen Shot 2015-02-06 at 12.21.39 PM

 

Shops at Valley Square Holiday Contest

Email Blasts

Bucks & Montco Happening promoted The Shops at Valley Square Holiday Facebook Contest, which was managed on The Shops at Valley Square’s Facebook Fan Page by Media Struction
Outlet:
Bucks Happening
Sent:
99,786
Opened:
27,462
Clicks on Valley Square link:
418

Valley Square Eblast 2 Bucks

Social Media Promotion

The Shops at Valley Square were able to drive traffic to their Facebook contest by leveraging Bucks Happening & Montco Happening’s engaged fans.

Valley Square Social 1 BucksValley Square Social 1 MontcoValley Square Social 2 BucksValley Square Social 2 Montco